Bloomberg: How One Huge American Retailer Ignored the Internet and Won

December 21, 2016

Bloomberg’s Kim Bhasin and Lindsey Rupp explain how TJ Maxx and sister chain Marshalls know how to get you in the store with the “thrill of the hunt” real-life retail experience they create.  This holiday season we’ve all heard about the sharp rise in popularity of e-commerce and Cyber Monday. But bucking the trend are TJ Maxx and Marshalls, owned by parent company TJX Cos. Inc.  Click the link below for the full story:

https://www.bloomberg.com/news/articles/2016-12-21/how-one-huge-american-retailer-ignored-the-internet-and-won