Eric Abroms represents Pure Barre in latest expansion

September 2011

Interested in a transformed body and a clear head in just one hour?  Beginning in October, northeast Cincinnati residents looking for a total body workout will soon have an exciting new fitness studio to visit.  Eric Abroms of OnSite Retail Group recently represented new Pure Barre franchisee, Janna Williams, in a new lease at Deerfield Towne Center Village Square on Deerfield Road, near Regal Cinemas.  The new studio, set to open October 19^th, focuses on the Pure Barre Technique, which as explained in the company’s website is a total body workout that burns fat and produces lifted seats, toned arms, thinned thighs and flat abs by fusing elements of ballet, pilates and weights in a 55-minute intense session.

The Pure Barre Technique utilizes a ballet barre on which individuals perform small isometric movements set to music.  The low impact technique protects joints, since no bouncing or jumping is involved.  The result is an effective, efficient and safe workout where participants typically see positive changes in their bodies after 10 classes.    Following each strength section of the workout, participants undergo a stretching session in order to condition muscles without building mass.   Women fighting the battle of the bulge are excited to hear the workout targets the areas of the body that are typically the toughest: abs, hips, seat and arms.  The workout is also mentally therapeutic, like yoga and meditation, as each session requires concentration which blocks out life’s stress for the hour-long workout.

The new studio in Deerfield Township marks a return to the Cincinnati area for Monroe, Ohio native Janna Williams.  Growing up, Williams was very active in dance and soccer, starting her dance training at the age of 3 at the Academy of Dance Arts.  Williams danced through high school and also played on a state championship select soccer team.  She later earned a bachelor’s degree from the University of Kentucky where she was a member of the competition dance team.  After graduating from U.K., Williams taught special education for six years and earned a Masters degree in Educational Leadership from Eastern Kentucky University.  Williams had her first Pure Barre experience in Lexington, KY, and quickly became convinced of its benefits of mind and body.

Williams’ new studio will be the third Pure Barre location in the Cincinnati area following studios in Oakley and Ft. Wright, KY.  Pure Barre, founded in 2001 by choreographer, dancer and fitness guru, Carrie Rezabek Dorr, now has over 70 locations in 22 states.